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Nova

Project type: Nova Redovisningsbyrå AB

Role: Product Owner, UX/Ui Designer, Researcher, Workshop Facilitator, Observer.

Tools: Figma, Balsamiq

Project overview

To eliminate workflow friction at Nova Redovisningsbyrå, I led a co-design process directly involving their accountants. Together, we built a customer-facing application to solve their primary pain points: scattered communication across emails and texts, and inconsistent document submissions. The resulting platform centralizes these workflows, cutting down on administrative overhead and preventing costly information gaps

Contextual Inquiry

1. Contextual Inquiry

We began with workplace observations and interviews to understand daily friction points. This revealed the core problem wasn't a lack of tools, but the absence of a single, shared platform. This inefficiency frustrated both staff and clients during simple tasks like document verification and scheduling.

We began with workplace observations and interviews to understand daily friction points. This revealed the core problem wasn't a lack of tools, but the absence of a single, shared platform. This inefficiency frustrated both staff and clients during simple tasks like document verification and scheduling.

Future Workshop

2. Future Workshop

We led a future workshop with employees to identify core issues and brainstorm improvements. Participants highlighted inefficiencies and explored ideas such as standardized documents. The group ultimately prioritized synchronizing information and process automation.

Co-Design & Prototyping

3. Co-Design & Prototyping

Participants developed design concepts, linking problems to solutions: client communication standards and a shared document workflow. Participants sketched storyboards and paper wireframes with our guidance, which we then translated into digital wireframes. Three concepts moved forward based on participant feedback.

Evaluation

4. Evaluation

We conducted two rounds of user testing using think-aloud and scenario-based walkthroughs, initially focusing on a desktop platform. While functional, user testing revealed a clear pattern: accountants and their clients needed to send in and access documents on the go. A desktop-only tool would keep them bound to their desks, recreating the exact bottleneck we set out to fix.

A Mobile-First Solution

Based on user feedback, we decided to shift our focus to a mobile-first approach, prioritizing accessibility and real-time updates over feature density. Participants strongly preferred the mobile app. It allowed them to scan receipts, view invoices on the go, and keep all communication in one place, which directly solved their main workflow problems.

Results

The final prototype provided Nova with a clear, user-validated roadmap for a tool that would directly reduce administrative work and simplifies client communication. By involving their team in every step, we ensured the solution was not only functional but genuinely welcomed by its future users.